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Why is Apple struggling in China?

When Apple warned on Wednesday that revenues for the final three months of 2018 would be as much as 10 per cent lower than expected, the company largely blamed China’s slowing economy.

“While we anticipated some challenges in key emerging markets, we did not foresee the magnitude of the economic deceleration, particularly in Greater China,” said Tim Cook, chief executive.

While analysts have questioned just how much blame could be pinned on China, Apple’s fortunes rely heavily on the world’s biggest smartphone market.

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