In the run-up to Christmas, Tao Xin and his team of 200 salespeople in the eastern Chinese city of Yiwu work long hours dispatching the make-up and accessories they sell on Amazon and US ecommerce site Wish.
“Our busiest time is between Black Friday and Christmas,” said Mr Tao. “We might receive five times more than our normal level of orders.”
With 80,000 shops covering an area the size of more than 750 football pitches, Yiwu’s International Trade City has for years attracted foreign retailers stocking their stores for Christmas.
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