The world’s largest diamond producer, Russia’s Alrosa, is increasing its marketing spend in China as it attempts to catch up with rival De Beers in a market that has returned to strong growth.
The state-owned company sold diamonds worth $180m in China last year.
“It is still less than 5 per cent of Alrosa’s global sales, but it’s just the beginning,” said Sergey Ivanov, the company’s chief executive.
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