A popular Chinese social media platform has banned the depiction of a British cartoon pig, marking Beijing’s latest attempt to impose its vision of socialist morality on internet culture.
More than 30,000 short videos of Peppa Pig — a popular animated swine whose cartoons are shown in 180 countries and territories around the world — have been removed from Douyin, a Chinese app used to share short clips, while the #PeppaPig hashtag has also been censored, the state-run Global Times reported.
A document circulated online appeared to be an official order from Douyin — known in English as Tik Tok — banning references to the porcine cartoon character.