There are many ways, all easy and enjoyable, to appreciate the work of Richard Thaler, the economist who this week was awarded the Nobel Prize in Economic Sciences. If you do nothing else, and know nothing else about his work, simply read his New York Times column from two years ago on why normal people are not like Mr Spock.
欣賞理察•塞勒(Richard Thaler)的研究成果有許多方式，這些方式都很輕鬆愉悅；這位經濟學家本週被授予諾貝兒經濟學獎(Nobel Prize in Economic Sciences)。如果你其他什麼都不做，又對他的其他研究成果一無所知，那就讀一讀他從兩年前開始在《紐約時報》(New York Times)上寫的專欄，關於正常人爲什麼不像斯波克（Mr Spock，《星際旅行》主角之一——譯者注）。
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