Chinese menswear company Fujian Septwolves has agreed to buy distribution rights for German fashion designer Karl Lagerfeld’s brand for Rmb320m ($48m), as Chinese clothing brands attempt to upgrade their image and target more affluent consumers.
中國男裝公司福建七匹狼(Fujian Septwolves)已同意斥資3.20億元人民幣(合4800萬美元)購入德國時裝設計師卡爾•拉格菲爾德(Karl Lagerfeld)(見題圖)的品牌的分銷權。中國服裝品牌正試圖提高形象並將目標瞄準更爲富有的消費者。
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