麥當勞

McDonald’s links with Evergrande to push into China’s hinterland

McDonald’s has struck a deal to place restaurants in Evergrande’s residential complexes in China. 

The arrangement helps solve two problems for both parties: it will provide space for the fast food chain to expand, facilitating its goal to almost double its number of outlets in China within five years and, in particular, giving it access to the untapped markets of the country’s smaller cities.

For Evergrande, China’s second-largest and most indebted developer, the arrangement is an opportunity to lease out storefront properties, of which it has excess supply, say analysts.

您已閱讀18%(577字),剩餘82%(2573字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×