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How the iPhone triumphed in business circles

Billions, the television series about a hedge fund manager, played by Damian Lewis, is typical of US entertainment shows, in that Apple iPhones and MacBook computers feature so heavily they almost deserve their own credit.

This Apple-heavy world portrayed on television and in films is often put down to the brand’s popularity among the creative and media types who make them. It simply reflects their normal.

In the real world, Apple computers are not particularly popular, last year hitting 7.4 per cent market share against Windows PCs — and that was a record.

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