Center Parcs will open two holiday villages in China as it bets that the country’s growing middle classes and wealthy urbanites will embrace its activity-filled short breaks.
In a joint venture with the acquisitive conglomerate HNA, the holidays operator will open parks near Beijing and the south-eastern city of Fuzhou by 2020.
Emmanuel Brusq, chief executive of the Chinese subsidiary of France’s Pierre et Vacances Center Parcs Group, said that they would be aimed at the country’s “middle and upper middle class”.
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