Apple’s attempt to reverse falling sales of its iPhone and Watch arrived with a mix of bold feature changes and subtle design tweaks at its annual product launch on Wednesday.
The unveiling of the iPhone 7 by chief executive Tim Cook in San Francisco follows the first ever drop in sales for Apple’s most important and profitable product. The Apple Watch, too, has seen sales slump less than two years after it first went on sale.
Wall Street analysts are split on whether the new handset can return the iPhone to growth in the crucial holiday quarter ahead.
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