News that Ikea is rolling out an online shopping platform in China – its first in the Asia-Pacific region – could be a sign that Western retailers are at last reacting to rising costs and shifts in consumer shopping behaviour. But what has taken them so long?
宜家(Ikea)即將在中國推出在線購物平臺，這將是其在亞太地區的首個電子商務平臺。這一訊息可能表明，西方零售商終於要對中國市場上經營成本上升、消費者購物行爲發生轉變做出反應。但它們爲何花了這麼長時間纔有所行動？
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