When it comes to luxury goods in China, “the future”, says Erwan Rambourg, “is female”. Mr Rambourg, who is global co-head of consumer and retail research at HSBC, says the market has undergone a deep shift, in no small part because of China’s anti-corruption drive, which tightened up rules on “gifting” between executives, largely men. “It’s moved from a male-, watch- and gifting-driven market to a more female-dominated luxury space.”
滙豐(HSBC)消費和零售研究全球聯席主管埃爾文•朗堡(Erwan Rambourg)表示，對於中國的奢侈品市場而言，「未來取決於女性消費者」。朗堡指出，中國市場正在經歷深刻變化，這種變化在很大程度上受到了中國反腐敗運動的影響，「反腐」收緊了以男性爲主的社會管理者之間的「送禮」規則。「中國將從一個依靠男性消費者、以手錶品類和送禮需求拉動的市場轉向一個由女性主導的奢侈品市場。」
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