The amount of tobacco sold in China fell last year for the first time in more than 20 years, as a government health drive and rise in excise taxes began to take effect.
China has long bucked the trend of falling tobacco volumes: in the past ten years, while worldwide sales have dropped 2 per cent, the amount of tobacco sold in China has increased 21 per cent to 2.5tn cigarettes a year.
But after rising 2.4 per cent in 2014, Chinese tobacco consumption dropped 2.4 per cent last year, the first fall since 1995, according to data from Euromonitor. This is equivalent to a drop of about 60bn cigarettes.
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