WeChat

Tencent’s WeChat uses its muscle to appeal to business users

In a bar in Beijing or an underground rail carriage on the Shanghai Metro, the sight of WeChat, the addictive chat app developed by Tencent Holdings, is ubiquitous. But when you spy it over the shoulder of your neighbour on the Metro, chances are they are messaging colleagues rather than friends.

At almost every Chinese workplace, WeChat has become the primary means of communication. Conversations through WeChat group messages have replaced email, files can be shared in the app, and group voice calls can replace meetings.

But there are some big drawbacks: WeChat messages do not have the legal status of a written email, message history can be hard to access and the security of corporate information can be a concern.

您已閱讀41%(722字),剩餘59%(1029字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×