特斯拉

What we have learnt from Tesla’s sale of the century
特斯拉轟動預售的如意算盤


特斯拉最新發布的Model3電動車收穫了32.5萬份訂單,但這些預訂合同不僅隨時可以取消,而且預訂金也不會帶來可觀的現金流。如此爲之,伊隆•馬斯克到底在盤算什麼?

Tesla Motors has just stunned the carmaking world by taking 325,000 orders for its new Model 3 affordable electric vehicle within days of unveiling the prototype at its Los Angeles design studio. That is certainly an impressive performance — especially from a carmaker that has sold only 100,000 cars in its entire 13-year history.

特斯拉汽車(Tesla Motors)在其洛杉磯設計工作室亮相Model 3的原型之後的幾天裏,這款新的經濟實用型電動車便獲得了32.5萬份訂單,震撼汽車製造業。這種表現當然是令人欽佩的——尤其是對一家在其全部13年曆史中銷量僅達10萬輛的車企而言。

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