Starwood Hotels signed an agreement to manage three prominent hotels in Havana, the first time in nearly 60 years that a US hospitality company has been allowed to operate in Cuba.
The company announced the groundbreaking deal one day before President Barack Obama is due to arrive in Havana for a historic visit that the administration hopes will help open up Cuban society and its economy.
Thomas Mangas, chief executive of Starwood, said that the entire US hospitality industry was “watching Cuba with great interest” and that it was important to the company to be “a first mover”. The company said it would be making a “multimillion” dollar investment to renovate the hotels.