The margin between victory and defeat on the sports field is often narrow. For German sportswear group Adidas, narrow margins are a problem off the field, too. Back in 2010, its business plan called for operating margins of 11 per cent by 2015. Full-year published on Thursday showed them at 6.5 per cent. Kasper Rorsted, who takes over as chief executive later this year, has plenty to do.
在運動場上，勝利和失敗之間的差距往往很小。對德國運動品牌Adidas(Adidas)來說，運動場外的利潤率太窄也是個問題。2010年，該品牌的商業計劃要求到2015年實現11%的營業利潤率。本週四發佈的全年業績報告顯示實際只達到6.5%。將於今年晚些時候出任該公司執行長的羅思德(Kasper Rorsted)有好多工作要做。
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