At first glance, the concrete skyscraper on the outskirts of Chengdu is just like the others in the city of 20m in China’s western hinterland.
But little details stand out — there is the artfully curated spray paint graffito, and an outdoor walkway is adorned with posters of Albert Einstein, Steve Jobs and Mark Zuckerberg.
The offices themselves sport Silicon Valley-style kitsch — beanbag chairs, Nerf basketball hoops and electric guitars hanging from walls.
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