As China prepares for Singles Day, the world’s largest online shopping event, on Thursday, Beijing-based consumer rights lawyer Wang Hai is gearing up for a record volume of cases.
Mr Wang has made a 20-year career of pursuing false advertising cases and complaints over fake merchandise. Singles Day, which last year saw more than $10bn in total merchandise sold online by the likes of Alibaba and JD.com, is also China’s biggest day for fake goods.
Mr Wang pays special attention to Taobao, Alibaba’s eBay-like consumer marketplace that American clothing retailers are trying to have listed on the US government’s anti-piracy blacklist.
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