For decades, Xinhua has been China’s po-faced purveyor of heavily filtered state news and propaganda. Now it has broken the mould with a retro cartoon about the fifth plenum of the 18th Communist party Central Committee.
The state news agency takes soft powers to new levels with its catchy jingle: “If you wanna know what China’s gonna do, best pay attention to the shí sān wǔ.”
The shí sān wǔ denotes the plenum in numerical format — the 13th five-year plan, discussion of which began on Monday and wraps up on Thursday. The accompanying video — in an almost psychedelic style — features a host of images including Albert Einstein, a diplodocus, an astronaut and a pineapple.