There are no equivalents to highway codes, nutritional guidelines and movie-style ratings systems to help people make safe choices on the internet.
Many consumers feel hopeless and helpless, as retailers, healthcare providers and governments lose millions of records and hackers steal their identities to make fraudulent transactions. Senior businesspeople may be among the most at risk because of their wealth or because they may have access to commercially sensitive material.
Current forms of cyber security protection, particularly for individuals, are not keeping up with wily hackers, who are able to change tactics quickly.
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