In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world’s largest social network for help.
Nine media organisations, including the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have struck a deal with Facebook to publish some of their content directly through the social network rather than simply hosting it on their own sites as part of a trial.
Facebook says the publishers will be able to keep 100 per cent of any revenue from advertising they sold directly. Publishers will also be able to sell remaining ad space via Facebook, which would take a 30 per cent cut.
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