In a modern supermarket the problem is often an excess of choice, not a shortage. In China, the consumer is spoilt for choice among retailers themselves. The promise of a $640bn grocery market, which Euromonitor thinks will grow by a quarter over the next five years, has vendors lining up.
在現代化超市裏，問題往往在於選擇太多而不是商品短缺。在中國，對零售商本身的選擇就已把消費者寵壞了。6400億美元食品市場的誘人前景令銷售商排起了長隊。而按照歐睿(Euromonitor)的預測，今後五年期間該市場規模還將成長四分之一。
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