Hear Swarovski and one thinks of sparkly crystals. But today Swarovski is as multi-faceted as the statuettes for which it is famed. This year alone, the brand has sponsored Savage Beauty, the Alexander McQueen show at the V&A; launched a light show at its Las Vegas Bazaar store; decorated the venue for the Academy Awards; and sponsored the Baftas.
一聽到施華洛世奇(Swarovski),首先浮現在腦海的就是各種閃亮的水晶製品。但是,如同其賴以成名、形態各異的小件製品一樣,如今的施華洛世奇也可謂多元出擊。單單今年,它就贊助了在倫敦V&A博物館(Victoria and Albert Museum)舉辦的名爲《野性之美》(Savage Beauty)的亞歷山大•麥昆(Alexander McQueen)個人時裝展、在自己位於拉斯維加斯Bazaar飾品店舉辦了首個燈展、裝扮奧斯卡頒獎典禮舉辦地以及贊助英國電影和電視藝術學院獎(Baftas)的頒獎典禮。
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