At a rented theatre on a Saturday night in Seoul, 20 self-conscious young talents stand awkwardly, some of them in tears, in front of hundreds of cheering friends and relatives.
All have been working towards this moment for years, before passing through preliminary auditions staged by JYP Entertainment, one of South Korea’s biggest music production companies. Then came six weeks of intensive training for this climactic performance, after which only three are handed the bouquets that signify the offer of a training contract.
“I’ve been working so hard for five years, and now I’ve finally made it,” Kim Byung-kwan tells the audience, clutching the flowers and visibly overwhelmed after being named champion of the evening.