蘋果

Lex_Apple in China:big country, big company
Lex專欄:不應誇大蘋果的中國市場前景


蘋果仍主導著中國高階手機市場,佔有率也遠未飽和。但蘋果過去一季在中國市場的快速成長,也許不會持續,在中國的普及率,也不會很快達到美國水準。

Could Apple outgrow China? Some executives and investors talk as if, as a market, China were inexhaustible. If you could cut through the red tape and get the distribution, you could sell as many cars, pills, insurance policies, widgets or sprockets as you could churn out. So suggesting that any company could be too big for China sounds a bit like John Lennon’s 1966 assertion that The Beatles were bigger than Jesus.

蘋果(Apple)的生產力會超過中國的購買力嗎?按照有些高階主管和投資者的說法,中國彷彿是一個沒有止境的市場。只要你能搞定繁文縟節,打通經銷管道,你就可以賣出無限量的汽車、藥丸、保單、小器具或飛輪。所以,提出任何公司可能大到超出中國市場的承受力,聽起來會有點像約翰•藍儂(John Lennon)的1966年那句斷言,即披頭士(The Beatles)比耶穌更偉大。

您已閱讀18%(599字),剩餘82%(2690字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×