The duel for supremacy for China’s mobile ecommerce market has hotted up with JD.com, the country’s largest online retailer, reporting massive growth in online purchases by smartphone users in the third quarter.
The company, which is vying to take on Alibaba, said fulfilled orders placed via mobile phones jumped 534 per cent compared to the same quarter the previous year, reaching 29 per cent of the total fulfilled orders of 178m in the third quarter.
Haoyu Shen, chief executive of JD Mall, the company’s business-to-consumer site, said the majority of the mobile traffic growth was via JD.com’s native app, rather than a result of its recent deal with Tencent, China’s second-largest internet company.
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