Welcome back, vanity publishing – we have missed you. For a moment it looked like the concept would die in a digital age that gives everyone a platform for self-promotion. But rest assured, it is back with some new tricks.
First, there was Morrissey, the singer and former frontman of The Smiths, who insisted that his autobiography be published as a Penguin Classic. His showbiz anecdotes thereby joined the same imprint as Aristotle and St Augustine.
Then there was Charles Saatchi, the art collector and former advertising entrepreneur, who was apparently so desperate for his book to become a bestseller that he turned his assistant into a part-time mystery shopper.
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