Jaguar Land Rover is pretty big in China. But not as big as David Beckham, writes Henry Foy in London.
The British luxury carmaker has signed up the former England football captain as a brand ambassador for its Jaguar brand as it looks to sustain breakneck sales growth in the world’s biggest car market.
China overtook the UK to also become the carmaker’s leading market last year, as JLR ramped up its presence in the country to catch rivals BMW, Audi and Mercedes-Benz, the most popular premium car brands among the new rich.
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