黑莓

BlackBerry crumbles
分析:黑莓失敗的教訓


過於依賴企業大客戶,令黑莓錯過了智慧型手機應用火爆的機會。此後黑莓發現,一旦失去了「酷勁」,消費者和企業都開始變換陣營,而且趨勢幾乎不可阻擋。

After starting her career in New York’s financial services industry five years ago, Carrie Sin was rarely without her BlackBerry. Like millions of white-collar workers around the globe, she felt a sort of enforced allegiance to it. “I always had it for work and it was easier to stick with one device. Also, I was used to the keyboard,” she says.

5年前,卡麗•西恩(Carrie Sin)進入紐約金融服務行業,開始了自己的職業生涯。自此以後,她的黑莓(BlackBerry)手機幾乎寸不離手。就像全球數百萬白領一樣,她對這部黑莓懷有一種強迫症般的忠誠感。她說:「我總用它工作,始終使用同一款設備讓我感覺更輕鬆。而且,我也習慣了黑莓的鍵盤。」

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