The last time Apple suffered a fall in sales was more than a decade ago. At the time, the iPod still looked like an overpriced and unnecessary addition to an unpromising MP3 player market. Steve Jobs had yet to unveil iTunes or the deal with the music industry that was to propel his gadget dreams.
蘋果(Apple)上次銷量下跌已是十多年前的事兒。那時，對於前景黯淡的MP3播放器市場而言，iPod似乎仍是一個定價過高又非必須的後來者。史蒂夫•喬布斯(Steve Jobs)還沒推出iTunes，也沒與音樂行業達成幫他實現電子產品夢的交易。
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