Publicis and Omnicom unveiled plans for a $35bn merger yesterday that would reshape the global marketing industry and affect billions of dollars spent by the world’s biggest brands everywhere from television networks to Google and Facebook.
陽獅集團(Publicis)與宏盟集團(Omnicom)昨日披露了價值350億美元的合併計劃,此舉將重塑全球廣告行業,影響全球各大品牌——從電視網路到谷歌(Google)與Facebook——的鉅額廣告支出。
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