樂尚街

From boys to men
「大叔」的時裝


時裝業向來偏好年輕消費羣。但剛結束的巴黎男裝周開始關心上了年紀、消費力強的「大叔」。愛馬仕、路易威登等推出針對成年男性的時裝。

Now that the Paris menswear shows are over, along with the entire spring/summer 2014 men’s catwalk season, what remains isn’t so much trends but matters of age – not the age of the designers themselves or the brands they head up, but the projected age of their target customer. Which is not what you would expect (youth). Instead, what was apparent was a growing diversity in menswear and a sense that men are increasingly interested in looking better – or even older.

“2014春夏季」的巴黎男裝周落下了帷幕,這標誌着整個2014年春夏季男士時裝秀畫上了句號,接下來的事與時尚已無多大關聯,關乎的是消費者的年齡——並非設計師和其主導品牌的年齡長短,而是目標消費羣體的年齡。他們針對的消費羣體並非諸位通常認爲的年輕人。相反,如今男裝多樣化的趨勢越發明顯,男士對自己的良好形象也越發上心——甚至年長男性也不例外。

您已閱讀9%(638字),剩餘91%(6670字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×