護膚品

Skincare creams find Asia niche

When cosmetics groups’ executives survey the Asian market, it is the South Korean woman’s beauty regime that gets them excited, writes Scheherazade Daneshkhu.

She spends 30-40 minutes at night on skincare, using 10-11 products. That compares with the typical French woman who uses only three products in three to 10 minutes a night.

The Korean beauty ritual has parallels among other Asian women, so the potential to sell multiple products is higher in Asia than in other regions.

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