The story. In August 2010 Claudio Castiglioni, a motorcycle aficionado and serial entrepreneur, bought back the iconic Italian motorcycle brand MV Agusta from Harley-Davidson. It was the third time in 20 years he had owned MV Agusta, a high-end brand that enjoyed huge success in races from the 1950s to the 1970s. He had twice relinquished this prize asset because of financial difficulties in the Castiglioni-owned portfolio of companies.
先說一下案例背景。2010年8月，摩托車狂熱愛好者、職業創業者(serial entrepreneur)克勞迪奧•卡斯蒂廖尼(Claudio Castiglioni)，從哈雷大衛森(Harley-Davidson)手中回購了義大利標誌性摩托車品牌奧古斯塔(MV Agusta)。這是20年來他第三次擁有奧古斯塔。這個高階品牌曾在上世紀50年代至70年代在賽車場上取得巨大成功。由於卡斯蒂廖尼旗下公司的財務困難，他曾兩次放棄這一寶貴資產。
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