When HTC was overtaken in China by Gionee, it may have been a surprise to foreign observers. While Gionee did not register in smartphone sales statistics a year ago, it now has a 4.7 per cent market share, selling more than 1m phones in the third quarter this year.
But Gionee did not appear out of nowhere. The company, along with a dozen equally fast-growing domestic peers, is well-known in China.
Most of these groups come from Guangdong, home to China’s main telecoms manufacturing hub, and originated as wholesalers or retailers of electronic goods.
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