There is a smug maxim in Silicon Valley and the places that imitate it: “To survive, you must destroy your company every x years” (where x varies according to how much the speaker wants to stress the pace of technological change). Sometimes attributed to Intel’s former chief executive Andy Grove, it is a maxim more often repeated than observed. But it can be a lovely and startling thing when a large, publicly traded company takes a big bet by replacing its core product.
在矽谷(Silicon Valley)以及效仿矽谷的一些地方流傳著一種聽起來有點自命不凡的說法:「一個企業要想生存下去,必須每隔N年就推倒重來一次」(N根據發言者對技術變革之快的強調程度而變)。這句格言被口頭複述的次數遠比在現實中得到印證的次數多,一些人認爲這句話來自英特爾(Intel)的前任執行長安迪•葛洛夫(Andy Grove)。不過對於一家大型上市公司來說,下重注調整自身核心產品的舉措可以說得上是既令人欽佩又驚心動魄。