The tobacco industry has never lacked for ingenuity in sustaining cigarettes’ appeal in the face of growing awareness of their lethal effect. After all, Marlboro Man was created to give filtered cigarettes a more rugged image, when cancer scares drove men to switch to a product then seen as feminine. But now all such branding is under threat, after Australia’s high court dismissed an industry challenge to a law on standardised packaging.
隨著人們日益認識到菸草的致命危害，菸草行業在保持捲菸的吸引力方面從不缺少獨創性。當癌症的恐懼驅使菸民接受當時被視爲女性化的產品時，菸草公司打造出了「萬寶路人」(Marlboro Man)，賦予過濾嘴捲菸更爲粗獷的形象。不過，在澳洲高等法院駁回菸草行業對一項標準化包裝法規的反對意見後，現在所有此類品牌推廣都受到了威脅。
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