Olympic athletes are trading their personal physical data in exchange for the latest gadgets that record sleep, diet and exercise patterns as they try to boost their performances in the 2012 London games.
Several health technology companies plan to use the athletes’ data to help re-engineer the tracking devices that will then be repositioned for the amateur sports performance sector or the $61bn weight loss market.
“These are early phase trials to see how it works,” said Kevin Sayer, president of DexCom, which has donated its continuous glucose monitors to several US athletes. “We’re open to learn.”
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