Yum Brands, the operator of KFC, Pizza Hut and Taco Bell, is looking to export its thriving Chinese business model to India, as the US fast-food group steps up its battle with McDonald’s overseas.
Managers from the company’s emerging markets teams will descend upon China on Wednesday to learn how the company has managed to grow so quickly there – and how to apply those strategies to India and other developing countries.
“We’re going to share what we have learnt in China because we think that the model can be adapted in emerging markets,” David Novak, Yum’s chief executive, said in an interview at the company’s headquarters in Louisville, Kentucky.
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