British fashion brand Paul Smith plans to open a 5,000 sq ft flagship store in Shanghai as part of its second attempt to crack the Chinese market, five years after losses forced it to retreat from the country.
Under a new five-year partnership with Hong Kong-based ImagineX, 24 Paul Smith stores will open in the next five years, with the first store opening in Tianjin in September.
ImagineX, a sister company of Hong Kong’s Lane Crawford department store that specialises in introducing western brands to China, will run the operation as a franchise.
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