Recession? When a 110-pound chocolate Easter egg fetches £7,000 in a London charity auction, one might well ask, what recession? Chocolatiers, sadly, do not have that luxury. Chocolate confectionery demand is usually resilient to economic conditions, advancing at 2-3 per cent a year. But there are signs that even chocoholics are tightening their belts this time around. Volumes in core western European markets dipped 3 per cent, year-on-year, between September and January, according to public market data. Global volumes were flat.
經濟衰退？當一個重達110磅的復活節巧克力蛋在一次倫敦慈善拍賣上籌得7000英鎊時，可能有人會問，哪來的經濟衰退？但可悲的是，巧克力供應商們無法享有此等奢侈。巧克力糖果的市場需求通常對經濟狀況的變化有一定韌性，每年成長2-3%。但有跡象顯示，如今就連嗜好巧克力的消費者也已勒緊了褲腰帶。據公開市場數據，去年9月至今年1月期間，西歐核心市場的巧克力銷量同比下跌了3%。全球銷量則持平。
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