專欄企業家

Ten pieces of advice that should be ignored

It is just as well entrepreneurs don’t listen to advice – because a lot of it is bad. I have received some very poor guidance over the years from various sources (who shall remain nameless), and I itemise here my greatest (or worst) hits. The dispensers of advice know who they are.

● Don’t leave the day job: if I had remained as an employee I would have always felt disappointed. The dangers of becoming your own boss are exaggerated – especially in an era when no job is safe. Fortunately I took the plunge anyhow, and despite plenty of mishaps, have never seriously regretted the decision. As Jack Welch said: “Control your own destiny, or someone else will.”

● Never borrow money: you are unlikely to succeed in a serious way with your own enterprise unless you obtain bank debt of one sort or another. But I was told that taking on overdrafts and even mortgages was akin to committing a mortal sin. Of course you can choose to stay small, or try to raise equity and dilute your shareholding, or perhaps fund growth slowly through retained profits. But if you are ambitious and restless, then I suggest you become acquainted with various bankers, and when the project is right – ask them for cash.

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盧克•強森

盧克•強森(Luke Johnson)是一位成果頗豐的企業家和創業家,他爲英國《金融時報》撰寫企業家專欄。他目前擔任英國皇家藝術協會的主席,並管理著一傢俬人股本投資公司——Risk Capital Partners。強森曾在牛津大學學醫,但是畢業後卻進入投行業。他在1992年收購PizzaExpress,擔任其董事長,並將其上市。到1999年出售的時候,PizzaExpress的股價已經從40英鎊漲至800英鎊。

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