Amazon has launched a head-on challenge to the dominance of Apple’s iPad with a low-price tablet computer, in a move set to intensify competition over the way people consume digital books, music and video.
Jeff Bezos, Amazon’s founder and chief executive, said the Kindle Fire tablet would sell for $199 – half the price of an iPad – when it goes on sale in the US from November 15.
The move will sharpen competition between Mr Bezos, a seasoned technology entrepreneur, and Apple, whose founder Steve Jobs retired last month, as their businesses converge on digital media sales and distribution.
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