喬布斯

Lex_Apple: Jobs done but magic lingers

It is reasonable to worry about Apple after Steve Jobs. He is irreplaceable in a way that almost no businessman ever is.

Mr Jobs, who resigned as chief executive on Wednesday, could hardly leave a company in better condition. In the first nine months of the fiscal year Apple’s operating profit margin was 31 per cent (close to Microsoft’s 39 per cent) and its revenues were 78 per cent higher than in the previous year (Microsoft managed a 12 per cent increase).

The finances reflect a heady combination. There has been a steady flow of superior products. Outsourcing is crucial – the company is set to generate about $110bn of revenue this fiscal year, mostly from hardware, out of about $7bn of plant and equipment. And there is the brand halo, which allows Apple to garner premium prices in highly competitive markets (Microsoft, in contrast, reaps quasi-monopoly profits).

您已閱讀46%(875字),剩餘54%(1037字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×