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Apple becomes the world’s most valuable brand

Apple has overtaken Google to become the world’s most valuable brand with an estimated brand value of more than $153bn, according to rankings published today.

For the past four years, Google has dominated the BrandZ Top 100 ranking of the most valuable brands compiled by Millward Brown, a subsidiary of advertising group WPP.

The ranking covers everything from cars to clothing and banks to telecoms providers.

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