With 3D set to take over the entertainment world this year (33 leap-off-the-screen films are already penned for release), it is bound to become part of our style experience too.
Eyewear group Marchon is this month transforming the low-fi cardboard image of previous 3D eyewear via a new line of stylish, multifunctional sunglasses created in collaboration with Nike, Calvin Klein Eyewear, and Nautica brands (from $195) each capable of viewing 3D images and also being worn day-to-day.
David Johnson, president of Marchon3D, says: “It’s not so much that 3D is an eye-popping experience, it’s that it enhances the entire process of viewing anything. There’s more impact and viewers are much more personally involved.”
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