Two days of record sales are a cause for celebration and Wu Fangfang, founder of Shanghai Qianrui Garment Company, is all smiles.
She is also frantically busy. A two-day online sales event, which was hosted by Taobao Mall, the business-to-consumer online marketplace, has brought in more than 100,000 orders and Rmb10m ($1.5m) of sales.
At a desk in her offices in the Shanghai suburb of Minhang, the elegant 35-year-old chief executive is arranging for 200 garment workers at her new factory to work all hours to fulfil the orders, while she also updates the US-based venture capital investors who have just put in second-round funding of $10m. Sales projections for 2011 for her popular children’s clothing brands Miss de Mode, MILBoy (Made in Love Boy), and Jenny Bear have risen to Rmb250m.