Unilever is putting its money where its mouth isn’t. The global consumer goods company talks a lot about increasing its presence in emerging markets, which already account for half of sales. But on Monday it agreed to spend $3.7bn on Alberto Culver, which mostly sells its shampoo and creams in the US and the UK – sluggish markets at best.
聯合利華(Unilever)說著一套,投資時卻是另一套。這家全球性消費品公司口口聲聲說要擴大在新興市場的規模——新興市場已佔其銷量的一半,但是週一,該公司卻同意出價37億美元,收購主要在美國和英國銷售洗髮水和乳液的Alberto Culver,儘管美英市場實在是不景氣。
您已閱讀19%(475字),剩餘81%(2006字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。