Traders will soon be able to bet on whether a film makes money or ends up a box-office flop after two “movie derivatives” exchanges announced plans to launch this year in the US.
The move is a sign that some in the film business believe the exchange-traded futures markets – better known for soyabean and interest rate derivatives – might offer a new way to help film producers manage financial risks.
Veriana, a private investment group, said it would launch The Trend Exchange – named after the popular traders' dictum “The trend is your friend” – this summer.
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